The 7 Habits of Highly Effective Teens

You ever wish there was a step-by-step guide to life? Something that can help you improve your self-image, build friendships, and most importantly achieve your goals? In The 7 Habits of Highly Effective Teens, it guides you to live up to your potential by inspiring and motivating you with positive strategies. In addition, this book is filled with quotes and stories about real people in real scenarios, making this relatable to any age group facing difficult situations. â€Å"Look at this as an opportunity to grow† (Covey 57). I have always been a huge procrastinator.I would put off my schoolwork until the last minute and then cram it all the night before. And to top that off I was also a Yes-man so I would worry about my friends’ work rather than my own. Definitely not a good combination. You can obviously notice the lack of performance I showed, especially in my grades. I went from being a straight â€Å"A† student, to a â€Å"B and C† average. I didn†™t pay much attention to it though because everyone else had the same problem as well. I was surrounded by procrastinators, leading me to think that what I was doing was acceptable.It was not until I started to read The 7 Habits of Highly Effective Teens that I noticed my bad habit. I didn’t even consider it a habit until I read a part in the book and realized that it sounded so familiar. Like if they had used my own personal experience and wrote it down word by word. I never really put any thought to how a simple thing can cause such an effect to me, and not just in my school life, but also my personal life. It was that moment when I promised myself to change. Change into a better me because I am capable of better. I am capable of being a Prioritizer, instead of a Procrastinator.I am capable of living a healthy and balanced life. I am capable of achieving my lifetime goals and continuously live up to my full potential. But how can I make a change? Where do I even begin? Wh en my teacher introduced me to this book, I had finally found the solution to my problems. Because unlike any other book, this book feels like it speaks directly to me. Like if it was my very own personal mentor, but even better because it’s in the comfort of my own hands. It not only pointed out my flaws, but also suggested various forms of how I can make a change. I am habit† (Covey 1). Little by little, I was slowly improving my way of life. I highly recommend everyone to read this book, even if you feel that you’re perfectly fine. Just read it and if you can relate to any of the stories used in the book, then you know that you have to fix something in your life. Take it as a blessing. â€Å"These problems are real, and you can’t turn off real life. So I won’t. Instead, I’ll give you a set of tools to help you deal with real life. What are they? The 7 Habits of Highly Effective Teens† (Covey 5).

Thesis Guidelines

How To Make A Baby Thesis? Or The Format Of A Baby Thesis A baby thesis is like a shortened version of your final, completed thesis. As a result, it contains less parts or sections that a full thesis. However, just because a baby thesis is shorter, and therefore takes less time to write, than a completed thesis, this does not mean you should put less effort into your baby thesis. Writing a strong, well-written baby thesis is important, as it can act as your foundation for your completed thesis. A baby thesis must contain a number of features: Table of Contents A table of contents should show to the reader exactly where the specific sections are within your thesis. Each of the main headings, and any subheadings associated with these, should be listed in your table of contents, along with the page number on which the headings can be found. Introduction An introduction should be imaginative and compelling, and should make your reader care about the information in the rest of your thesis, inspiring them to read on. However, it must also contain a number of facts, such as the aim of your thesis, what inspired your thesis in the first place, and any work done in the past by you or other which you are building upon in your thesis. Findings and analysis This section is fairly self-explanatory – it should contain the raw data which you gained from your investigation, and an explanation of what this data means for your thesis. Recommendations Recommendations should be aimed at any researchers or scholars such as yourself who are investigating the same topic as the one covered in your thesis. It should contain any advice on how to make your investigation more effective or accurate, and advice on how to carry out similar investigations. Conclusion The conclusion of your thesis should be an in-depth summary of your most significant findings, and what these findings mean. It should also be linked to the initial question or statement posed by your thesis, in order to create a fluid and flowing piece of text. *************************************************************************************

The Accreditation Services in the USA Assignment

The Accreditation Services in the USA - Assignment Example The process of accrediting helps to promote as well as uphold this unique function of higher education. There are quite a number of associations which offer the accreditation services. However, this essay will discuss and compare two accreditation associations; the Western Association of Schools and Colleges (WASC) and the Middle States Commission on Higher Education. To be qualified for Initial Accreditation or Reaffirming of Accreditation as well as the Candidacy status, the MSCHE states that institutions of higher education have to and continue to abide by the following requirements: 2. The institution has to provide written documents that it has the authority of operating as an educational institution as well as award postsecondary degrees through the right governmental organization in the Middle States Region. 4. Commit itself to periodic self-evaluation, institutional improvement and a continuous compliance with the standards set by the Commission as well as its decisions, procedures, and policies (WASC Handbook of Accreditation, 2001). Based on the results of the institutional review by colleagues and peers chosen by the Commission, accreditation proves to the finding of the Higher Education Commission that a given institution has confirmed to the following criteria: 1. Organization for student learning: this involves issues such as whether the institution has set up a clear and purposeful statement which reflects the philosophy and the beliefs of the institution. It also rotates on whether the governing authority has adopted policies which are in line with the goals of the school. 2. Curriculum and Instruction: This involves such issues as to whether the school has the capacity to provide a coherent, relevant and challenging curriculum for every student who meets the purposes of the school.  

Visual culture and society Essay Example | Topics and Well Written Essays - 1500 words

Visual culture and society - Essay Example This makes it evident that visual perception, as a tool, plays a major role in human’s approach to life. As per my observation, usage of visual perceptions as a tool to build made-up impressions has a negative impact on individuals’ lifestyles because it provides a fabricated sense of reality. There are a number of evidences that I can provide in order to back up my position about this issue in hand. For instance, in my opinion, advertisement of â€Å"Sting†, an energy drink, portrays a person to get energized after drinking it. However, in real terms, the drink contains a high level of sugar and toluene, which is harmful for human body. In the same way, I have noticed that advertisements of certain brands of cigarettes promote male sexuality, but in reality it harms the society and individuals smoking cigarettes. In addition, ramp modeling, cosmetic advertisements and other fashion industry platforms promote the concept of Barbie-like figure. Consequently, teenagers take harmful slimming pills to gain attractive and slim bodies, which in reality are hard to achieve and should not be considered as a benchmark for beauty because every person is different from other. In my opinion, while looking at certain images and other visual coverage, people thoughts and beliefs are subjected to change as the characters portrayed through images influence them. Vision consists of intangible properties which are invisible, disembodied and dematerialized. Though, not all beliefs can be regarded as negative but it has been seen that most of the cognitive development in individuals is hampered by visionary experiences. It is also seen that most of the general lifestyles of individuals are troubled as they are continuously comparing their lifestyles with those images and characters, which are presenting a luxurious life style. Many individuals or viewers are seen exposed to images, which may cause them to carry out behaviors, which may not be acceptable in the society they

Positive effects for expressing respects for others ideas at workplace Essay

Positive effects for expressing respects for others ideas at workplace - Essay Example In the long run, most organizations such as the business oriented ones have looked forward to adjustments that enable them to keep abreast and meet expectations. Organizations are currently going extra miles to look to various techniques that are suited to functioning effectively. It is for this reason that current organizations are giving considerations to social intelligence. It has now been accepted beyond reproach that human behaviors can have far reaching impacts on the effectiveness of Organizations. One of the aspects of human behavior is respect for other people and their ideas in the workplace. Respect has been defined as giving considerations to oneself and to others. Respect entails giving consideration to the privacy of other people, their viewpoints, and personality and physical abilities. It is often the order that respecting other people begins with the acceptance that they deserve to be respected by others. However, many at times, the concept of respect at the workpla ce has been misunderstood or even manipulated for different purposes. This paper is aimed at reconstructing the definition of respect, as well as pointing out its pivotal elements and position to workplace environments. The topic is related to foundational leadership in the sense that it is an element that characterizes the behaviors of the organization. This topic is related to social intelligence in the sense it addresses an element (respect) that people need inter-relate in harmony. Social intelligence is understood as the ability of a person to get along with other well, in terms of human relationship (Kihlstrom & Cantor, 2007). In this regard, respecting the ideas of other people at the workplace can be considered as one of the dimensions of the social intelligence. Results There is a set of four social intelligence principles that could be utilized in approaching the subject of respect at the workplace. The first principle is humanization. The humanization social intelligence principle rules that it is crucial to recognize the humanity of other people. Such a form of understanding is considered to be undisputable in theoretical sense, yet is has often been overlooked in the daily practices. Perceiving other people as those with equal capabilities, anxieties, hopes and aspirations is considered as one of the crucial conditions for ensuring that respect is accorded in the workplaces. Another principle is that of unique perspective. This acknowledges the autonomy of every person; that every person has a unique perspective regarding the events that surround them. Such a perspective is a derivative of the personal experiences with the environment, including nature and nurture. The third principle is that the unconscious brains dominate the human mind. Human beings often guided by prior experiences and the frame of the things they expect are a subject of the prior experiences. This means that some of human behaviors are executed unconsciously. The fourth princ iple is socialization. Socialization is often perceived as the process where human behaviors are learned (Walumbwa & Christensen, 2012). People who are limited in terms of the skills of socialization often find it difficult to get along with other people. Lack of respect to other people’s ideas in the workplace arises because of limited exercising these principles. In this regard, it is imperative that when assessing the subject of whether workplace is characterized by respect, one should seek to know whether other

Triumph of the Will' absolve Leni Riefenstahl from responsibility for Essay

Triumph of the Will' absolve Leni Riefenstahl from responsibility for it's Nazi Propagandist impact - Essay Example Although many people argue that Riefenstahl, who is the director, stands out as a deliberate propagandist through this film, others argue that the form of propaganda exhibited is not as a result of her intention. This paper aims at reviewing this movie in light of the historical and philosophical context as far as the propaganda in it is concerned. How Propaganda Comes in To begin with, the proposition that this film absolves Riefenstahl from the propagandist role that this movie plays can be historically challenged. Even though Riefenstahl is in denial of having well understood the heinous nature of Adolf Hitler, history has its own reservations on the same. As such, her excuse can be dismissed as a simple and odd escapist’s excuse since someone with the creativity and originality akin to Riefenstahl’s is expected to see better, especially on an obvious issues such as the activities of the Nazis and create a film which opposes rather than supports such a movement. As i t would be expected in a natural societal setting, Riefenstahl defends herself that she is not a propagandist and blames it all on her naivety and lack of knowledge on the real identity of Adolf Hitler and Nazism when she was forging out this piece of entertainment. On the contrary, one may find it necessary to argue out that this is just a way of freeing herself from the imminent guilt that she compromised truth so much in order to making money and gain fame using this film rather. Praising someone who is not humane might not trace one to a direct injustice but is tantamount to praising Satan, which does not leave him or her innocent anyway. As such, much as the content and style of this book might be delineating Riefenstahl from any form of propaganda, the historical and philosophical reality of the Nazi movement are in contradiction to what she presents. The fact that one of the major characters in this movie is Hitler himself leaves no doubt that Riefenstahl deliberately underst ood what burden of blame there was to carry as she produced this movie. In fact, this movie is a falsified presentation of the facts and the truths as they were during Germany’s historical times in as much as Nazism is concerned. For instance, the way the Jews were inhumanely treated over the years that was a key and most defining feature of the Nazi ideologies, a element of truth that is never presented in an objective manner in as far as this movie is concerned. Given the understanding that Hitler himself approached Riefenstahl to deliberately to have her produce this movie (Riefenstahl, 1935) also leaves little or no doubt that Riefenstahl was fully aware of the propagandist intention in Hitler’s heart and just wanted to use this movie as a tool to accomplish the same. Nothing points out to her denial of this, as there is no any form of evidence of her negotiation with Hitler on how best the reaction or taken care of the world would be tackled given the attempts of the movie to brainwash the people around. The way power has been presented in this movie can be seen as not only falsified but also vague in equal measure. (Reeves, 2004). In this movie, Hitler is brought out as someone who is out to surprisingly bring about cohesion among his people through the endearing speeches he gives to the masses of Nazi followers, which is in contravention of what people really knew about him. History

Lodox Statscanner X-Ray Unit Article Example | Topics and Well Written Essays - 3000 words

Lodox Statscanner X-Ray Unit - Article Example Lodox Statscanner X-Ray Unit Lodox is a full-body, high-speed digital radiology device used in health care facilities and testing centres to save on time and provide a full x-ray image of the body. The system’s full marketing name is the Lodox Statscan, Xmplr-dr and is a radiotherapy (DR) X-ray system for scanning capable of registering high imaging speeds of upto13 seconds for a six-foot image without the necessity of retakes or stitching of images. The Lodox applies technology that amplifies safety. The design of Lodox meets cost effective expectations of some major customers around the globe. While it saves on time by producing high quality images within a short period, the device does not include imaging films and therefore operates with the use of flash memory, hence, the production of digital images. The usability and advantages of using the Lodox will be showcased and promoted through marketing mix to include product placement, advertising, price promotion, and mass media publicity. The company behind Lodox Statscan, Lodox, projects high economic expectations as few alternative products can compare with Lodox Statscan in terms of usability and the bleeding edge technology. Like most other companies, the appropriate growth strategy for Lodox is to provide a continued supply of quality Lodox Statscanner units to the existing and emerging markets to garner increased market share, worldwide recognition, and effective marketing strategies. In terms of market promotion, besides the initial $10,000 in capital, 20% of revenues coming from sales will stand as reinvestment capitals to acquire 20% market share within each financial year for the five year marketing plan.

International Business Strategy Essay Example | Topics and Well Written Essays - 1750 words - 1

International Business Strategy - Essay Example Howard Schultz turned out to be the key success factors of the company. Such decision is discussed in this section. Product diversification to customer segment (Explanation Using Ansoff Model) Throughout the 90’s and the 00’s In order to target new customer segments Starbucks decided to go for product diversification. In 1994 Starbucks and PepsiCo entered in to a joint venture, which is now known as the North-American Coffee Partnership to sell product closely related to coffee in cans and bottles. Thus the Starbucks catered to a whole new customer segment. In 1998 the company allowed Kraft foods to become a licensed provider of the Starbucks ground coffees and whole bean across US. In this case Starbucks ensured product quality, while Kraft foods took care of promotion and distribution. In 2008 Starbucks struck a partnership with Apple iTunes and started providing pick of the week music card in the 7000 stores (Henry, 2008, p.131). The diversification strategy can be w ell explained by using the Ansoff Product grid matrix. The four key elements of the product matrix grid are market penetration, Market Development, Product Development and Diversification. Among these Starbucks went for diversification as the company launched new product in a new market. Here it may be added that although Starbucks provided new products, but the core product remained the same. Rather the company went for augmentation. This also meant that the company used concentric diversification instead of conglomerate diversification, because the company added new product s hat was similar in nature keeping the core product i.e. Coffee in mind. Store Expansion Strategy to achieve Market Expansion (Explanation Using Different Market Entry Modes and Strategic Actions) Even before becoming the President and CEO of the company Mr. Schultz had a vision to expand the business of the company. This was one of the key reasons for which Mr. Schultz bought the company. In the early 90†™s the company began the geographic market expansion strategy. The management of the company decided to work on a hub and spoke model to expand the market. In this case the major cities acted as a hub. It had specialist teams of professionals located in the hub. As a number of stores opened in the hub the company decided to open additional stores in the surrounding cities. The stores in the surrounding cities were monitored by the team of professional located in the hub cities. Due to such strategies very soon the company had a blanket of retail stores in the major as well as surrounding cities of the country (Wenderoth, 2009, p. 145). In the mid 90’s as a part of the expansion strategy the company got in to licensing agreements to cover those locations where the company may not able to have own outlets. The company entered into a licensing agreement with Marriot host international hotel operates in airport locations. Once the company had established a strong store network in United States the company decided to venture internationally. There were various options available in front of the company which

Final Project Problem at Work Essay Example | Topics and Well Written Essays - 1000 words

Final Project Problem at Work - Essay Example In explaining this problem, I explain how it occurs in organizations as well as in individuals. This problem takes place in two major steps. Step 1 is leaking out of this information to irresponsible individuals. In most cases these results from working routines in which the person given the mandate of safeguarding this information fails in his work. In step two, this information finds its way to an individual who use it for his malicious gains. These two steps are interconnected with step two depending largely on step one. However, step one can occur but step two fails to occur when the information lands on another responsible person. The impact of this problem is actually very great in terms of what it can cost an individual or an organization. Moreover, it does not require a lot of time so that it can yield massive losses to the victims. This is because it has been discovered that loss of Personally Identifiable Information has resulted to loss of millions of records over the past few years thus causing massive harms to both individuals and organizations (McCallister, 2010). However, in most cases the loss of Personally Identifiable Information is only discovered after it has already caused massive harm to the victims some of which are irreversible. To an individual this problem has been leading to identity theft, embarrassments, and blackmails all of which can make a person to incur losses and destroy his relationship with other people. All this are only possible when Personally Identifiable information gets lost and land on the hand of organizations or individuals who use it for malicious gains. Therefore, if we can address this problem we can be able to avoid issues such as identity theft, embarrassments, and blackmails. Among the issues caused by this problem, the most prevalent one is the identity theft. Identity theft is undertaking an activity while pretending to be somebody else. In such cases, the activity is associated with the

Reflection Essay Example | Topics and Well Written Essays - 250 words - 52

Reflection - Essay Example In this regard, the vocabulary learning process becomes easy for scholars. Memorizing vocabulary words is another way of ensuring students learns the English language with ease. According to Echevarria and   Graves (2003), the strategy utilizes memory power in intellectual development. Additionally, the strategy enables students utilize their short-term and long-term memory and attain higher mental power. Mnemonic methods are appropriate in case some students fail to memorize vocabulary words and their meanings. Sheltered instruction concept helps English language learners to practice English skills. The practice of the skills acquired in English lessons makes the students relate the English language with other disciplines of study. In this regard, the students appreciate the English language and the vocabulary used. The teachers are able to accommodate the English language learners through introduction of new concepts into their learning lives. According to Echevarria and   Graves (2003), sheltered instruction creates diversity in the learning process. As a result, students develop their knowledge and skills on a wide array of subjects. The sheltered instruction strategy incorporates all skills of learning, including reading, writing, speaking, and listening. Grammar and vocabulary are also involved in the sheltered instruction learning. Video use is also indispensable in the learning process. It promotes recall of ideas and concepts, and betters students’ inception through teamwo rk and teacher

Ethics Social Justice Essay Example for Free

Ethics Social Justice Essay The ethical issues that were identified in the case study of Guerrilla Government in EPA’s Seattle Regional Office were cumbersome. The first of many to create unethical situations was the administrator of EPA’s Seattle regional office in 1981, John Spencer. His staff remembers his tenure for all the unethical actions he took such as using tax payer’s money to buy a membership for the EPA in the Chamber of Commerce (O’Leary, 2014 p. 48). His actions continued even after numerous attempts to advise him that his actions were against federal guidelines and caused serious conflict of interest questions. He also allegedly took several personal trips to Alaska to handle affairs related to his previous job on public expense. In addition, he requested as personal driver to take him to and from and requested modifications to the EPA office building without getting prior approval from the General Services Administration thus violating federal law (O’Leary, 2014 p. 48-54). There was also unethical conduct displayed by Ernesta Barnes ‘successor, Robie Russell. In March of 1987, Russell made his unethical behavior known when the local media announced that a veteran engineer had quit his job due to being angry that he was being transferred involuntarily to another job. At that point, Russell began making decisions that had once been a group effort behind closed doors. Workers who were once performing analysis, were cut out of the decision making process. He was even believed to have removed important comments in reports before they were released to the public. He was also known to back out of his support for the development of oil in the Arctic National Wildlife Refuge and then recall that support later in a testimony to the U.S House of Representatives who were considering the proposal. He stated that â€Å"The EPA does not oppose the environmentally acceptable development of the Arctic National Wildlife Refuge†.

Marketing strategies which can help Cadburys in launching there new product

Marketing strategies which can help Cadburys in launching there new product Cadbury Background In 1824, John Cadbury began selling tea, coffee, and drinking chocolate, which he produced himself, at Bull Street in Birmingham, England. John Cadbury later motivated into the production of a variety of Cocoas and Drinking Chocolates being manufactured from a factory in Bridge Street, supplying mainly to the wealthy due to the high cost of manufacture at this time. At this time the company was known as Cadbury Brothers of Birmingham. Cadbury is a leading global confectionery company with an outstanding collection of chocolate, gum and candy brands. Cadbury employ around 45,000 people and has direct operation in over 60 countries, selling its products in markets everywhere around the world. Cadbury is nearly 200 years old. In 1969 Cadbury merged with Schweppes to create Cadbury Schweppes. In 2003, Adams Confectionery was acquired including its Trident and Halls brands, now respectively the worlds largest gum and candy brands. On 7 May 2008, Cadbury demerged the Americas Beverages business and created Cadbury plc. In March 2009, they announced a definitive agreement to sell the Australia Beverages business for approximately  £550 million. The following few pages which follow help to show overall how and which types of strategies on various things based on Marketing strategies can help Cadburys in launching there new product. Marketing strategy is a plan of action which is used by many businesses around the world, which helps the business meet its aims and objectives, it can also assist a business when launching a new product as it helps to identify which different strategies would be best to use. Marketing strategies can be split into two main categories which are: Short-Term Long-Term Short-term strategies help a business to focus mainly on the four Ps: Product, price, place and promotion which are vital to all businesses, as these four features are the main things which help a business to achieve objectives if they are used correctly. On the other we have long-term strategies which are used to plan the future actions of a business, this can include producing tables such as a Ansoff matrix which helps a business to decide on many things such as, whether to launch a new product or to improve previous products, overall making the right decisions on which type of strategy to use is vital, especially in the case of Cadburys as it helps to decide how to launch a new cereal bar, to ensure that they reach maximum sales. Throughout the next few pages I will discuss possible short-term and long-term strategies which Cadburys could use, indicating which type of strategy in each case would be the most useful to help them achieve success with there new product. Ansoff Matrix An ansoff matrix can be used to identify and show various types of growth strategies, many firms such as Cadburys could benefit from the use of an ansoff matrix as it helps to focus on the firms present and possible products as well as the markets. The main thing in ansoff matrix helps to identify is possible ways for a business to grow; this can include improving previous products or producing new products. Diversification Market Penetration: This is when a firm tries to achieve growth using existing products in there current market segment, to try and increase its market share. Product Development: This is when a firm targets a new product at there current market segment. Market Development: This is when a firm seeks growth by targeting there existing products at a new market. Diversification: This is when a firm tries to diversify into new businesses by producing new products to aim at a new market. Best marketing strategy for Cadburys: The following list helps to show which marketing strategy from the ansoff matrix would be best for Cadburys to use: If Cadburys was to use market penetration for there product, I feel this would not help at all as the current product they have out in the market which is the Brunchbar, is not doing very well and people would not buy it, so I feel this would be the worst option to choose. If Cadburys was to use product development for there product, I feel this could possibly be successful, although after the failure of there previous product people may not buy there new product. If Cadburys was to use market development, I feel that again there could possibly be a chance of success, as they may have aimed there previous product at the wrong market, although people from the new market may also not be keen to buy there product. It is clear that if Cadburys was to use diversification and aim a new product at a new market, there would be a high chance of success as long as the new product was to meet customer needs, which can be done through extensive market research to help gather an idea of people who would regularly purchase there product. Marketing Objectives Before a business such as Cadburys can decide on which market strategy they will be using, they must take into consideration that correct and precise marketing objectives are set to help the business to become as successful as possible in the future. The best way for a business to ensure that they set realistic and achievable objectives would be by following the acronym of SMART, this helps identify points which need to be checked by a business to make sure high-quality objectives are being set to maintain high sales for the product. The acronym SMART is short for the following which all need to be checked over by businesses when setting its marketing strategy: Specific Measurable Achievable Realistic Timed For a business such as Cadburys to be successful within such a competitive market, good quality objectives must be set. The following is a list of objectives Cadburys could set themselves to ensure that they are successful with the launch of there new product: Principles of Marketing There are many different features to be looked at when marketing your product to ensure there are no hiccups when releasing a new product. The following are a list of different things which need to be looked at by businesses such as Cadburys to ensure success for the new product: Understanding customer needs: This can be found through extensive market research to help the business determine the customers outlook on products and also the new tendency within the market. Through my market research which I have conducted, I have now found the correct segment for me to aim my product at helping to almost ensure success with the new product as I have covered the needs of my chosen segment. Understand and keep ahead of competitors: This again can be done through market research to help a business stay above competitors. I have used secondary research here to help me see the biggest rivalries within the market, therefore enabling me to stay above them. Communicate effectively with customers: This can be done through varieties of places; the most affective would be through promotional techniques used by the business. To ensure I have done this, I listed the possible promotion techniques and chose the ones which I felt would be best to use. Organize functions to achieve objectives: To ensure correct objective have been set, a business must look at the four Ps around the product to make certain that the correct marketing objectives have been set. To help me do this I ran through the four Ps of my product, and then checked to see that I had stated most of the possible strategies for the product. Aware of constraints: All businesses must be aware of the constraints they face on there marketing activities, to ensure that they are then able to work there way around it. To ensure I was aware of the possible constraints from many different factors, I produced both a SWOT and PEST analysis to help me identify these. The above principles of marketing must all be looked and analyzed by businesses, to ensure that the launch of the new product runs as smooth as possible. Cadbury plan their production process by using a time series method as this helps Cadbury to accurately produce the needed amount of chocolate at the correct period of time. A time series shows historical data that can be used and analyzed to predict future trends. Christmas and Easter are peak selling times for all chocolate manufactures including Cadbury; this is obviously because chocolate products make good gifts for these occasions. The disadvantages of this type of forecast are: Cadbury needs to have a lot of past data in order for the time series method to be used accurately to predict sales figures. If the external environment doesnt stay stable then there will be problems with the forecast for example if the prices of the raw materials used to produce Cadbury products increases then the price of the product has to increase in order for Cadbury to make a profit from the product produced. This may affect the customers purchasing trends. The data may be biased or representative. The advantages of this type of forecast are: The data helps Cadbury to reduce wastage and produce the amount of products that customers would purchase. The data is reliable if collected properly/accurately. The forecast helps Cadbury to make products efficiently as it helps Cadbury to set a target of the amount of products needed; there are always enough products to supply to customers. However precise information about this is not available to the public. Therefore I am going to use the information that I have produced about an imaginary firm I have used in E4 of my assignment. The most profitable product that the imaginary firm produces is the mugs, making a profit of  £10,500 for the first quarter of the year. I think that this is excellent as this firm is selling the mugs well and making a reasonable amount of profits from them; the mugs are batch produced and are everyday household objects. The firm does some research and find out what types of designs the customers are interested in purchasing. This would help to increase the sales, as customers like to have mugs with designs that they like and match with the rest of their kitchen accessories/items. If the firm shows that they are interested in giving the customers what they want then customers are very likely to purchase mugs from the firm. But a problem that would arise is that customers dont need too much mugs as they can be reused again and again so at some point the firm will need to stop producing mugs and withdraw it from the market as the demand will decrease. The firm could sell the mugs in multi packs as a set as well as individually and this will help to increase the sales of the mugs as most customers prefer to have a set of mugs the same design. From the figures of wastage and production I suggested that the saucer department of this firm should be closed down as it was costing the firm too much to continue to produce saucers to sell to the customers as it was not making its potential profit. The department that I suggested should have an increase in production was the teapot department this was due to the fact that it was the second most profitable product that this firm produced (along with the saucers but I have explained why it wasnt possible for the firm to continue to produce them). I think that if the firm improved the strength of the teapots then they would be more successful in the market as customers would realize this and want a teapot that is strong so it lasts longer. How the production process is monitored The quality assurance system that Cadbury use is total quality management (TQM). For Cadburys TQM is a method of ensuring that their products are of a high standard of quality and a method to monitor the production of products. To monitor the production process Cadbury employs supervisors to inspect the product at each stage of production. Marketing strategy In order to increase sales Cadburys needs to undertake a range of marketing activities before deciding upon the best way to encourage the purchase of its product. When identifying the basic principals which Cadburys must apply to its marketing will be its basic objectives because all business must have objectives it allows them to increase sales and make profit. Corporate aims are the long term intentions of a business, whereas corporate objectives are the specific targets required to achieve the aims. The common aim and objectives of the corporation such as Cadbury includes the following: Survival Profit maximization- which is often taken to be the reason why firms exists and to be the primary objectives in practices most firms have a hierarchy of objectives when a firms survival is threaten it may profit maximize in order to restore its financial health. Growth- which includes Cadbury selling new products or expanding overseas. Diversification- which is the spreading of business risks by reducing dependence on one product. Sales maximization- which is the increasing of sales Improving the product image-which includes creating a new logo or launching a new brand of product and creating more attractive packaging. For example, Cadbury set out two objectives for the development of their chocolate, Fuse. These were: To grow the market for chocolate confectionery To increase Cadburys share of the snacking sector when launching a product the company Cadburys had to make sure that any new product in the snaking sector must establish points of difference, creating a unique selling proposition (USP) i.e. a product with unique appeal which is not shared by any of its competitors. Referring back to the example of Fuse, Cadbury lost a lot of money testing out the combination of various ingredients and more than 250 were combined before the recipe of the chocolate was finalized. As the products are developed, Cadbury tests them to ensure that consumers are willing to buy them. Cadbury then promotes its products in various ways such as the use of above the line promotion, which is where a product is advertised through consumer media such as television, magazines, newspapers and radio. 4ps Product My product is a re-launch of Cadbury dairy milk. Cadbury dairy milk is made from real chocolate. Its ingredients include cocoa butter and there is a glass and half full cream dairy milk in every 200 grams of Cadbury dairy milk chocolate, Cadbury buys 65 million litres of fresh milk each year to make Cadbury dairy milk chocolate. Price Price is an important element of the marketing mix. The price charged for a chocolate bar can determine whether a consumer will buy it and the level of sales achieved can determine whether or not Cadbury Schweppes will make a profit. Price is also affected by factors such as the state of the economy, what competitors are charging, the stage reached in the products life cycle and above all what price the market will bear. From the marketing point of view this is what matters. Place Cadbury dairy milk is produced at the chocolate factory in Bourneville in Birmingham. After the chocolate is produced and has undergone all the quality checks it is transported to the stockrooms. After this Cadbury sells it products to shops that deal with beverages and confectionery e.g. corner shops, super stores such as Iceland, Sainsbury, Kwik save, Tesco, Asda, Safeway and petrol station. These businesses are usually visited by customers on a daily basis. They then sell it to the general public. Cadbury produces chocolate for more than 200 countries so that they have a chance to enjoy it as well and make profit. This gives them a wide range of consumers around the world. Cadbury Schweppes therefore makes sure that the cultures of these different people are kept. They can do this by producing products, which are eaten in that particular country without upsetting religious or cultural practices. Promotion The purpose of promotion is to communicate directly with potential or existing customers, in order to encourage them to purchase dairy milk and recommend it to others. The main promotional tools are sales promotions, public relations and advertising. Production representation Cadbury monitor the production process by using total quality management to ensure that the chocolate/products that are produced are of a high quality and meet the needs of the customers, this is vital for Cadbury because they produce chocolate products mainly which has a lot of substitutes, this means that customers could loose interest in Cadbury products if their demands are not met or thought about. To enforce total quality management Cadburys have supervisors that monitor the machines, the other workers and the products that are made. Cadbury also monitor the quality of their products by using a quality assurance system, (mentioned above) total quality management TQM. TQM ensures that the products that Cadbury produces tastes good to the customers, is appealing to the customers, customer complaints are solved, listening to customers and Cadbury make continuous improvements to their products. Those are all the benefits for Cadbury monitoring the quality of their products and usin g a quality assurance method. At the moment Cadburys use TQM to monitor the quality of their products and as a quality assurance method. I think that this could be improved if other methods of quality assurance and monitoring production were used; I think that this would help to improve them. An alternative quality assurance method that Cadbury could use is benchmarking. Benchmarking is a method for comparing the performance of one business against another, this would of an advantage to Cadbury because they could compare their sales figures, production figures etc against a major competitor (Nestle for example), the comparisons would help Cadbury to set aims and goals for the business itself and once the aims have been met it may almost be certain that Cadbury is outperforming its competitor. However the competitor that Cadbury choose has to be near enough the same size business as Cadbury, this is to make the benchmarking fair. As well as the above benchmarking will help Cadbury to do better than their competitor(s). To improve the monitoring method that Cadbury could use to monitor their products, Cadburys could continue to use total quality management ? TQM and also give all the other workers more responsibilities by enforcing self-checking and inspection on the products produced at Cadbury. Self- checking is traditionally the main method of a business to achieve quality control, to ensure that the workers inspect the products professionally, correctly and properly Cadbury should make a list of things that the workers should check. In 1895, an innovation in the provision of model housing by manufacturers occurred with the development by George Cadbury of Bournville Model Village. This was the first model settlement to provide low-density housing not restricted to factory employees. This paper uses the Bournville archives to explore the accepted history of this settlement. It is argued that the accepted history is a particular reading of this planning experiment. The paper explores the construction of the ‘accepted history, identifies some of the authors behind the history and uses the minute books and secretary reports of Bournville Village Trust to construct an alternative historical narrative. The alternative history is one in which Bournville begins as a building estate rather than as a model village. The building estate was provided with no community facilities, and the houses were targeted at the lower- and upper- middle classes. Cadbury repackaged the building estate by appropriating the garden city movement; in return the garden city movement also appropriated Bournville by using it as a working example of a model garden village. The paper makes a contribution to theoretical debate by linking a literature from organizational studies concerned with story-telling and construction to historical geography.

How Come Hybrid Car Is Used In Malaysia Marketing Essay

How Come Hybrid Car Is Used In Malaysia Marketing Essay Introduction Hybrid car is all the rage nowadays, but lots have mistaken the hybrid for a solar car or an electric car. By definition, a hybrid car is an automobile that have one or more power source, for example an electric motor, battery and fuel cells [1]. To many surprise, the Hybrid car technologies was developed during the 1900s .In fact, the first working hybrid car used a petrol engine, to power the rotation of the dynamo at a constant speed, to charged up the accumulators. It was created by Ferdinand Porsche, the founder of Porsche [2]. Before the increase of the global fuel price [3], hybrid car is just one of the cars that are displayed during auto show as the car of the future. The demand grows and like a snowball effect in conjunction of the increase of awareness in Malaysian society on preserving the environment with the Go green campaign [4]. In the modern hybrid, it is the combination of a conventional  internal combustion engine  (ICE)  propulsion system and an  electric  propulsion system. To enhance it further, electric powertrain is added to increase efficiency, other efficiency-improving technologies which is added is the  regenerative braking, where the vehicles kinetic energy is converted into electric energy to recharge the battery, unlike conventional brakes that waste it as it dissipate heat. Some other hybrid technology uses their internal combustion engine as a motor generator to generate electricity by spinning an  electrical generator [5]. This process has two functions which are to power the car or recharge their batteries. Many hybrids have a similarities which is the start-stop system. The ICE is shut down during idle condition and restart again when the hybrid is moving reduce idle emissions  by  shutting down  the  ICE  at  idle  and restarting it when needed, thus this will produce less emission compared to the normal gasoline powered car. A hybrid-electric produces less emission from its  ICE  than a comparably-sized gasoline car. In other words, it increase efficiency and consume less fuel. Types of Hybrid Car There are 4 terms that are used to describe Hybrid cars: Full hybrid It is also known as a strong hybrid. It is a versatile vehicle that can run with either the engine, or just the batteries, or even the combination of both. For example the Hybrid Synergy Drive by  Toyota Prius,  Ford Escape Hybrid, and  Ford Fusion Hybrid  are cars that are using this technology. However there are downsides to it, as these cars can run on battery power alone thus it need a high capacity battery [6]. Thanks to advance technology, the full hybrid havs a function that allow user more option in choosing the power source of the car, either via the electrical power or mechanical. Mild hybrid It is also known as a hollow hybrid. Different to the full hybrid, a mild hybrid require both electrical and mechanical engine as the electrical power source cant sustain enough energy to power the vehicle. It only features some of the technology of the full hybrid for example greater fuel efficiency. A mild hybrid can be metaphoric describe as conventional vehicle with the start-stop system [7]. Power assist hybrids   The main working mechanism is the ICE. The ICE is used as a primary power source, to increase the torque of the electrical motor that is connected to the powertrain. The electric motor is located in between the engine and transmission, which operates during the engine turned over and also when the driver accelerates [8]. Plug-in hybrid It is a hybrid electric vehicle with  rechargeable batteries. The battery can be recharge when connected to an external power source. A plug in hybrid also share similar characteristic as other hybrids [9]. It has more electrical capacity compared to a mild hybrid and uses combustion engine as a spare when the batteries are out. How Hybrid Cars Work When you get into a hybrid car, youll definitely feel shock and at the same time impress on the quietness of the cars engine. The two most popular hybrid cars (Toyota and Ford) use the technology called internal combustion engine (ICE) [10]. ICE will start operating when the car is started and then it will shut down once the car is warmed up. This process only takes a short period of time. When the ICE is off, the car will operate using the electric motor. The amount of power to draw from ICE and pull from the cars electric motor depends mainly on how fast is the driving speed. The cars computer is in charge of determining this. The cars dashboard will show the driver when is the electric assist is working. Hybrid cars are classified into various types. They are the parallel hybrid such as Ford Escape Hybrid, mid parallel hybrid such as Honda Insight and power-split series-parallel hybrid such as Toyota Prius [10]. There are also Plug-in hybrid electrical vehicle such as Chevrolet Volt and also Fuel cell, electric hybrid such as Chevrolet Equinox [11]. All of these use different types of technology to achieve the same motive which is to be an environmental friendly vehicle. There are 5 main steps taken to achieve hybridization [12]. Firstly, the idle-off capability which acts like a switch of a refrigerator. This switch will automatically turn off when the refrigerators door is closed. By using the same concept, this feature will off the vehicles gasoline engine when the car is in static [11,12 ]. With this, no fuel will be consumed. This feature will also turn on the engine using a very short interval of time when the car is about to move. However, this process consumes large amount of power if compare with conventional vehicles. Secondly, the regenerative braking which uses the electric motor to stop the car. During this process, the electric motor acts as a generator [11,12]. It recovers part of the kinetic energy generated when the car is moving convert them into electric energy. This electric energy is stored in the battery so that it can later be use to slow down or even stop the car. This method comes with few disadvantages which are the vehicle must have a large electric motor which operates with high voltage so that it can capture the breaking energy efficiently and a large battery pack is needed to store the energy. However, this method can help to reduce the consumption of fuel of the vehicle. Thirdly, the power assist and engine downsizing method which truly fulfills the definition of hybrid vehicle [11, 12]. The general definition of hybrid vehicle is is a vehicle that uses two or more distinct power sources to move the vehicle. Hybrid vehicle uses electric motor and gasoline engine to move [15]. This method actually reduces the gasoline engine demands. Because of this, a smaller size engine can be used and at the same time producing the same outcome as the normal size engine [13]. The fourth method is the electric-only-drive technology which let the vehicle move using solely the electric motor and battery pack [12]. With this, the electric side of the dual system can be fully utilized. This is the main reason why the hybrid vehicle can be operated in such low noise condition. This method is launched during low speed and the starting of the engine. Once the car reaches high speed, the engine will take over. Lastly is the extended battery-electric range which is also the final level of hybridization [12, 14]. This is a method where the motors capacity is extended by recharging its battery using a clean energy grid such as plug in. With this method it is possible for the vehicle to operate by using only the battery-electric up to 30 to 100 km. this is definitely a greener method. This methods performance plainly depends on how often the owner plugs in. Above are the brief explanations of the operation of hybrid vehicle. Overall, hybrid technology is definitely a more environmental friendly technology [16]. How come hybrid car is hardly used in Malaysia The Hybrids, a car that consume a tiny bit of fuel and uses both battery and fossil fuel as power source, with an everlasting battery, seems to be very attractive as gasoline prices shoot up past RM10.00 a gallon mark. The hybrid produce less harmful carbon gas thus it pollute less with 2 power source it also consume less fuel, thus it gives us the feel good factor. But is it just too good to be true if sense if you are simply trying to save money? Not yet. [17] However the Hybrids have a misconception that it is the way to save fuel, in fact its the opposite. It is likely that we could never get back our investment in the hybrid even if compared it with a SUV with high fuel consumption rate. Currently, is cheaper to get a smaller car rather than the hybrid at a high price. People have been reluctant to buy hybrid, especially because there are few reasons that show how much the new technologies will cost in the long run which are servicing, battery life, etc. [18] In addition, the higher purchase price really does scare many people off. If you were to compare a Toyota Corolla with a Toyota Prius, for example, some interesting figures come to light. The difference in price between the cars is nearly RM 19  707.79. You can fill a lot of petrol for that kind of money. But how does the difference work out? There are reasons why hybrid cars are expensive. The Toyota Prius has become the trademark or a symbolic car for those who are very passionate about preserving the environment. They willing to go the extra mile or in this case pay the extra dollar to prove how concern they are towards the environment. Unfortunately, if we view it in a more detail manner, the Prius is one of the main culprit of pollution the in United State. The pollution cause by a Prius is greater than a Hummer, a vehicle that most Prius owner sees as the devil. Before judging the hybrid and entering its dark side, we must understand the working mechanism of the hybrid. Thus we take Toyota Prius for example as it is the best selling hybrid car in the market. The Prius is powered by two engines: a standard 76 horsepower, 1.5-liter gas engine that is used in average conventional car and a battery- powered engine that produces and output of 67 horsepower and a 295ft/lbs of torque, below 2000 revolutions per minute. The Toyota Synergy Drive system, the system which is installed in Toyotas hybrid to regulate its start-stop system, propels the car from idle up to 50km/h. It produce less efficiency as more energy are consume to get a car moving from idle position rather than a moving car as inertia plays a major role. Thus the start-stop system requires more fossil fuel to be burned. Another feature of the Prius is the rechargeable battery, which is recharge when break is applied and when the car is running above 50km/h as it would switch to fossil fuel power source. Thus it seems to be an ideal efficient car, right? [18] Sadly no if we put the building process of a Prius under the microscope, we can say that it would bring more harm than the Hummer. This is because the main component in the battery pack of the Prius is made of nickel, which will cost 3 times more damage than a Hummer towards the environment. The nickel plant in Ontario, Canada is dubbed as the dead zone as it damages all the environment surrounding it. The plant is located miles away from civilization as it is hazardous to living thing due to the emission of sulfur dioxide. Sadly, Toyota acquire 1000 ton of nickel from the plant to generate the battery pack for its Prius. The acid rain around Sudbury was so bad it destroyed all the plants and the soil slid down off the hillside, said Canadian Greenpeace energy-coordinator David Martin during an interview with Mail, a British-based newspaper. However, there are more bad news as the nickel from the plant in Canada are shipped to its refinery across Europe and to China to transform the nickel into nickel foam , and finally end up in Japan, to complete its transition into a battery. This transatlantic journey across the world would defy the Prius label as an environmental friendly car as the production of its battery itself brings more harm than producing a conventional car. [18] Through a study by CNW Marketing called Dust to Dust, find that the total combined energy is taken from all the material to build the car and its expected lifetime. The Prius costs an average of RM5.20 per kilometer for driven over a lifetime of 150,000 kilometer which is the expected lifetime of a hybrid. This is compared to the Hummer, the Prius nemesis that only cost Rm 3.11 per kilometer with expected lifetime of 450,000 kilometer. This means that the Hummer is 3 times for efficient than the Prius. [18] The government role and public awareness The government plays a major role in shaping up the nation according to famous Chinese philosopher Confucius. Malaysia is heading towards being a developed nation by the year 2020, thus a lot of policies are been implemented inline of our nations goal to be a develop country in our own mould, without regarding the peoples interest at heart. One of the main government policies is the National Green Technology Policy . The aim for this policy is to tackle the current global warming issues by lessens the carbon emission without neglecting development and preserving the ecosystem [19]. This is in line with United Nation Climate Change Conference where Malaysia pledges to cut down carbon emission by 40 % [20]. This afford by the government have a domino effect on the public, thus creating a greater awareness in the country. This is further justified by various campaigns being launch nationwide to further educate and also implement the policy. One of the active campaign that was launch is the No plastic bag day that been launch by the Penang and Selangor state government [21]. By this policy, consumers are charge 20 cent for each plastic bag on every Saturday. This shows that even government with different political agenda could come together and agree that it is important to create awareness in this country. Cooperate giant like McDonalds too doing their part in the No plastic bag day [22]. With government policy implemented, and the increase of awareness among Malaysian on the importance of preserving the environment, the future looks good for hybrid cars. Although hybrid technology is not new and the initial response from Malaysian on hybrid car have been slow [23]. This is mainly due to high price of the car according a survey conducted by Bernama [24]. However, this problem has been eradicated during the 2009 national budget [25]. With the decrease of 100% on imported tax and 50 % on excite duty on hybrid cars [25]. This certainly would play a significant role in slashing the price of a hybrid to make it more affordable and at the same time it would create more alternative for drivers as the prices of the a hybrid car are now more competitive with the usual conventional fossil fuel powered car. To add to this effort, local automaker, Proton has announced its plan to move into hybrid technology. Proton is going to launch its concept of a hybrid car with enhancement b y its subsidiary Lotus, a t the Geneva Motorshow [26], highlighted their seriousness in developing hybrid car. This would translate to brighter future for hybrid car in the country. Conclusion It is up for debate if the hybrid will bring more harm [18] or will bring good [19] to mankind. The future of hybrid in our country however is looking good, although currently only one type of hybrid is on the market, the Honda Civic hybrid [30]. It will certainly gain momentum in a matter of time, as the younger generations are more environmental conscious, with their participation on environmental awareness activities like the No Plastic bag day [22]. It is a very encouraging trend, and hopefully the younger generation would implement it permanently rather than just a trend. This is important as the younger generations today are more involve in shaping up their future. Although the current price of the hybrid is out of the question for a peanut size salary of a fresh graduate, but the potential of a more affordable hybrid could be realize with the cooperation of the ASEAN government in implementing the AFTA (ASEAN free trade agreement) which could see the price of cars soaring down, especially the leading manufacturer of hybrid, Toyota is based in Thailand. Despite this, we also should not forgetting the effort made by our own local car manufacturer, Proton, who are currently developing their own hybrid with their subsidiary Lotus [26]. With the potential customers, the young one and also the old generation who are currently riding the wave of environmental awareness, are eager to get their hand on their own hybrid, and the relentless effort by local and international carmaker to further enhance the hybrid, adding to the fact of the government effort to promote and cutting the red tape for a greener Malaysia. It is a simple matter of a supply and demand. Thus, there are only one way for the future of hybrid cars in Malaysia, which is up. Analysis on Survey The survey we have conducted on the Future of hybrid car in Malaysia at http://www. surveymonkey.com/s/3YWCM3P. We have set 8 questions for the survey, with 4 of the questions are multiple choice, 2 rating based questions and 2 dialog/feedback type of questions. From the 18 respondent we received, it paints a clear picture of how the future of the hybrid car is looking for our country. Which of these are hybrid car? From the outcomes of this survey, it can be conclude that most Malaysian know what is hybrid car in general, with 77.8% of them know the Toyota Prius is one of the top selling hybrid in the market. With this, we can deduct that most Malaysian actually has the knowledge of the hybrid car model in the market. Honda Jazz hybrid will only be launched this coming autumn in Japan (in the range from October to November) [27]. Honda decided to launch this Jazz Hybrid is because of the high fuel demand by the consumers. Is there any difference between a hybrid car and an electric car? From the data collected above, we found that the public are aware of the difference between a hybrid and an electric car, although there are a lot of misconception that both a hybrid and an electric car is similar, but it does not affect our respondent who majority agree there are difference between a hybrid and an electric car with 88.9% of them agrees. Actually, both the electric car and hybrid car uses the technology that aim to decrease the fuel consumption. The main difference between electric car and hybrid car is that the electric car is 100% electric whereas the hybrid car uses both fuel and electric power to operate. The distance that can be travelled by an electric car totally depends on the amount of time that the car is plugged in and charged. This has limit the distance that can be travelled by the electric car. On the other hand, hybrid car can definitely travel a farther distance due to the gasoline power [28]. In your opinion, why are hybrid car still rare on the road in Malaysia? It seems that price is the main barrier, for the lack of hybrid cars in the country. Factors like high imported taxes play a role to make the hybrid car less affordable to the general public. For example a Prius cost almost the price of a Toyota Camry. Thus those who could afford it would rather opt for a more luxurious car. Other major factor is the lack of expertise in the country for maintenance of the car. A conventional car could be sent to an average workshop for maintenance, but a hybrid with its complex system, only authorized dealer could fix any problem that could occur. In other words it would increase the cost for drivers. It is indeed that the price of a hybrid car is much more expensive than a conventional car. As an example, conventional Honda Civic 1.8 costs around RM113k [29] whereas the hybrid type costs around RM130k [30]. This shows a difference of RM17k in price. This is why the price gives the deepest impact in why consumers choose to drive a conventional car. Do you think hybrid car could reduce the carbon emission? From the result, we realized that most people are also aware of the impact a hybrid car on the environment with 88.9% of them agree it could curb the carbon emission, and the advantage of the hybrid as we quote from the survey A hybrid would reduce fossil fuel consumption thus saving the environment. But the main drawback is the price of the fuel. It is obvious that hybrid car has the ability to reduce the carbon emission. This also depends on the car model. A Toyota Prius only emits 104g/km carbon dioxide which is a 55% reduction compare with a conventional car of the same class [31]. If the price of a hybrid car is as expensive as an ordinary car, would you consider it? In question 3, we found out that the main drawback of the hybrid car is the price. From the result of this question, the answer in question 3 is justified. It is shown that 61.1% of people would definitely switch to a hybrid car if its price is affordable. However, there are people who still want to stick with the conventional car. I believe that this group of people would prefer a more powerful car. So far, hybrid car model is still the family car type. It is less possible to drive a hybrid car and have the thrill of speeding or dragging at the same time. The main purpose of hybrid car is to be more environmental friendly. Excessive speeding would lead to high carbon emission. Because of this, the chance of having a high cubic centimeter (cc) hybrid car model is lesser. How well do you know about hybrid car? From the result obtained, it is obvious that most people have brief idea on hybrid car. This is a very good start for Malaysian to consider driving a hybrid car. However, there are still a small group of people do not have any idea on hybrid car. This problem can be solved if the car manufacturers promote hybrid car more frequently. We believe that if there are more people aware of the advantages of driving a hybrid car, the future of hybrid car in Malaysia would be brighter. Do you know any advantage of the hybrid compare to a normal fossil fuel car? 1. not very clear 2. Petrol consumption is better 3. it can save fuel when the the rpm is under some certain standards i guess 4. It use less fuel (better utilization of petrol) 5. It reduces consumption of fossil fuel, thus saving the environment 6. save fuel!!bla blabla bla 7. it will helps to green the earth 8. Yes, Its more environment-friendly. 9. Less carbon dioxide emission 10. less CO2 The above are the responds given by the public. Most of them agree that the hybrid the hybrid have an advantage over the conventional car. From their feedback, we can conclude that hybrid cars would help in conserving the environment, as it consume less petrol, emit less harmful carbon gases, and it would create a greater fuel efficiency, as the car could be powered via electric source too, lowering the dependency on fossil fuel. Is Hybrid car a way forward to our future? please state reasons 1. less pollution 2. Yes,bcos its a treb 3. Of cos. It indicates we can slowly not using fuel in transportation 4. Yes. It saves the environment 5. No, if possible, people should work towards full-electronic battery powered cars because if you want to save the environment, why do it halfheartedly. 6. mayb,definitely 7. Yes. To avoid global warming. 8. Yes. We should preserve our environment for the future. 9. Yes. new technologies 10. yes.. petrol is expensive Majority of our respondent would agree that the hybrid is the car of the future, although a few minorities are still skeptical about it. Their concern is the hybrid still needs the dependence on fossil fuel. Their preference is to create a full electric power car and also a few concerns about the chemical content inside the batteries used in the hybrid [18]. On a brighter note, the majority are ecstatic and optimistic that the hybrid could play a role in preserving our future. They site that is a way to contribute to avoid global warming and to have greater fuel efficiency as the price of fuel is expensive. 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(2006). Hybrid cars: Do they make sense for you? Moneycentral. Retrieved from http://moneycentral.msn.com Hermie. (2009, 9 July). Hybrids- A DANGER to the environment! Ecomoder. Retrieved from http://ecomodder.com/forum Retrieved on 8th April 2010 from http://www.csr-malaysia.org/news/malaysia/opportunities-new-green-businesses-20090724244/ Retrieved on 8th April 2010 from http://thestar.com.my/news/story.asp?file=/2010/1/24/focus/5423934sec=focus. 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Retrieved on 9th April 2010 from http://biz.thestar.com.my/news/story.asp?file=/2010/3/2/business/5775010sec=business Retrieved on 9th April 2010 from http://www.post1.net/lowem/entry/2010_honda_cr_z_hybrid_2010_honda_fit_jazz hybrid_models_confirmed Retrieved on 9th April 2010 from http://www.wisegeek.com/what-is-the-difference-between-electric-cars-and-hybrid-cars.htm Retrieved from http://www.carstandard.com/blog/84/malaysia-car-price-list.html on 9th April 2010 Retrieved on 9th April 2010 from http://paultan.org/2009/02/10/honda-civic-hybrid-gets-new-price-rm-129980/ Retrieved on 9th April 2010 from http://greenliving.lovetoknow.com/Hybrid_Vehicle_Emissions R Afroz et al., 2005, Willingness to Pay for Air Quality Improvements in Klang Valley Malaysia, American Journal of Environmental Sciences, vol 1 (3), pp. 194-201

Elaphurus davidianus :: science

Elaphurus davidianus Pere David’s deer is a rare Asian animal. Its original home is found in northeastern and east central China. In 1865, a French missionary by the name of Father Pere Armand David was visiting China. While looking over the wall of the Emperor’s Imperial Hunting Park he observed a captive herd and later learned that the animals had been extinct from the wild for over 1000 years. He also discovered that this was the last remaining herd in china, and quickly took actions to preserve it. When Father David sent word to Europe about this rare species of deer it aroused much attention and resulted in getting a substantial amount of deer sent to several zoos throughout Europe. This deer is in the tribe of Cervidae, and of the order Artiodactyla. They are a medium sized deer with a height of about 120 cm (male is four feet while the female is slightly smaller.) The weight ranges from 300 (females) to about 550 pounds (males). The Chinese call this deer the â€Å"four unlikes,† because of its odd looking features. Unlike most deer, the Pere has a long bushy tail that resembles a donkey, a hose-like gait, broad, upturned hoofs, small ears, and â€Å"backward† antlers. The most distinctive characteristic would be the antlers. On the Pere, the main stem of the antlers lies forward of the head, while on other deer it lies towards the back. They fork right above the base, the tines point backwards, the last prong is unbranched and the first only branches once. The antlers reach a height of about two and a half feet. In the summer their coats are a reddish brown that dims to a grayish brown in the winter. It is thought that their original homes were in swampy, reed-covered marshlands. Their diets consist of, steppe’s grass, and water plants. They live to the age of 20 in the wild and 23 in captivity, they reach maturity at 14 months and are born around April or May, they spend about nine months with their mothers before they are weaned. The breeding of this species is very difficult and time consuming. Another strange trait of these magnificent animals is their love of water. They will spend hours standing in water up to their shoulders. Most of the deer from the original herd that were left in China were wiped out in 1895 by a severe flood, and the remaining deer were killed during the Boxer Rebellion in the early 1900’s.

Gastroesophageal Reflux Disease Essay -- essays research papers

Gastroesophageal Reflux Disease Sensitive Gut (Harvard Special Health Reports) In consultation with Lawrence S. Friedman, M.D. Stanford, CT   Ã‚  Ã‚  Ã‚  Ã‚  In this article, you are informed about a disease that is occurring more often in our society. It is commonly referred to as â€Å"heartburn† but is more appropriately named acid reflux disease or gastroesophageal reflux disease (GERD). Most people suffer from this disease, but think nothing of it. Perhaps they have felt it after a big meal, lying down after eating, during pregnancy, or even when bending over. Most people feel that GERD occurs after eating spicy foods, when in fact the major cause of GERD is fatty foods and the quantity of foods eaten.   Ã‚  Ã‚  Ã‚  Ã‚  The main causes of GERD occur because your lower esophageal sphincter (LES), or the sphincter that closes off the esophagus to the stomach becomes weakened or stops functioning correctly. Scientist are finding that different nutrition habits affect the workings of the LES. Things like dietary supplements, drugs, or anything containing caffeine will actually cause the malfunction of the LES.   Ã‚  Ã‚  Ã‚  Ã‚  A common condition that is associated with GERD and LES problems is having a hiatal hernia. A hiatal hernia is when you have a larger than normal opening in the diaphragm where the esophagus passes through. Since this opening is larger, the stomach begins to enter this opening. When you eat, the stomach and esophagus ... Gastroesophageal Reflux Disease Essay -- essays research papers Gastroesophageal Reflux Disease Sensitive Gut (Harvard Special Health Reports) In consultation with Lawrence S. Friedman, M.D. Stanford, CT   Ã‚  Ã‚  Ã‚  Ã‚  In this article, you are informed about a disease that is occurring more often in our society. It is commonly referred to as â€Å"heartburn† but is more appropriately named acid reflux disease or gastroesophageal reflux disease (GERD). Most people suffer from this disease, but think nothing of it. Perhaps they have felt it after a big meal, lying down after eating, during pregnancy, or even when bending over. Most people feel that GERD occurs after eating spicy foods, when in fact the major cause of GERD is fatty foods and the quantity of foods eaten.   Ã‚  Ã‚  Ã‚  Ã‚  The main causes of GERD occur because your lower esophageal sphincter (LES), or the sphincter that closes off the esophagus to the stomach becomes weakened or stops functioning correctly. Scientist are finding that different nutrition habits affect the workings of the LES. Things like dietary supplements, drugs, or anything containing caffeine will actually cause the malfunction of the LES.   Ã‚  Ã‚  Ã‚  Ã‚  A common condition that is associated with GERD and LES problems is having a hiatal hernia. A hiatal hernia is when you have a larger than normal opening in the diaphragm where the esophagus passes through. Since this opening is larger, the stomach begins to enter this opening. When you eat, the stomach and esophagus ...

Recording and Viewing Live Band Performances :: Expository Essays Research Papers

Recording and Viewing Live Band Performances Many people enjoy listening to music, but are always really excited to go see a live performance of their favorite bands. There’s something about the atmosphere of being with thousands of people who all love the same band you do. Everyone is going crazing and yelling and screaming for joy. Then the show ends. After the show fans usually stop by the souvenir stands and by a shirt or poster to commemorate their trip to see their favorite band play live. But, what if the show didn’t have to end? What if there was a souvenir each fan could buy that made the show live on forever? The Grateful Dead and Phish, jam bands with a very dedicated following of fans, have come up with a solution to make the show live on. The idea started back in the 1960s and 1970s when the Grateful Dead developed their loyal following. The Grateful Dead allowed and actually encouraged their fans to record the bands live performances. At the live shows there would be a sections blocked of for the tapers. They would all set up their recording equipment and would then capture every moment of the show. Then in 1983 Phish played their first gig and also started to develop a very loyal and dedicated fan base. Phish too allowed and encouraged their fans to record their live performances. The Dead heads and Phish heads that recorded the shows made the shows live on forever for many fans. The tapers first started trading tapes of the shows with fans who requested a specific show. Then they actually put all of their shows on the internet to be available for download for free. Sites were dedicated to downloading Phish and Grateful Dead shows. Any show you wanted was pretty much available for download and at no cost. This gave the loyal fans a chance to relive the experience they went through at the shows and was completely permitted by the bands even though they were not receiving any royalties. Now in the year 2004 other bands have finally caught on to the wonderful idea of recording live shows and making it available to their fans. However, it is not exactly the same way that the Grateful Dead and Phish used to do it. It all started when in 2003 Phish began an official website called www.

Communication Plan Essay

Section II: Communication Plan Jim Jimenez, MGT311 Sept 11, 2013 Professor Jimenez Riordan Manufacturing Part II Communication Plan Strategy Riordan Manufacturing is implementing a Customer Management System across all its operating groups. The system is a critical business decision and is spearheaded by Riordan’s Senior Management Group. After a number of internal studies and review of our current information systems Riordan as an organizational group has determined that one central integrated Customer Management System (CMS) will position the organization to meet a number of key goals and marketing strategies that helps Riordan to meet our customers’ demands and growth requirements. Outline key concerns and what areas of the business will be impacted by the implementation of the CMS system. The CMS system will impact all areas of the Riordan’s operations. This is the reason upper management is taking a direct role in the presentation and implementation of this critical system. At the start of the year Riordan will post a number of notices at the December company meeting, in all the production floors banners will be placed with the production floors of all the Riordan’s manufacturing plants with the themed â€Å"Unifying a Global Team† as the CMS system change message. In January management will lead the kickoff of the CMS project with a company-wide presentation of the reasons for the CMS project, the impact on all operations, the impact for everyone and more importantly the benefits of the CMS project. Outline of the January presentation as follows: Areas affected by the CMS change: The CMS project will unify all database or information regarding our customers on one system. CMS will eliminate the problems faced by rapid growth and legacy software. Different regional groups complained that isolated system databases were not being updated and information was not accurate. CMS address all these requirements and  provides centralized database management. All divisions will be using the same software applications and data entered will be accurate across all the divisions’ regards of the geographical location. The need for a centralized and modern CMS system cannot be stressed. Our customer s are global, they are demanding immediate information across the different regions that Riordan operates. In order for Riordan to grow and provide the services our customer are demanding Riordan needs to change and keep up with our customers. Management realizes the CMS system will impact every employee at Riordan and has developed a training and development schedule that will be provided to management, supervisors, leads and to every employee that interfaces with the CMS system. Progress will be highlighted at our quarterly companywide meetings and regularly be highlighted in the Riordan What’s UP newsletter. Work Groups will be formed based on functional areas lead by group supervisors that will address any concerns and encourage everyone to learn and work with the new CMS system. In summary outlined of the new CMS system to be implemented at Riordan. January kickoff – Companywide presentation by management on the reasons for rolling out the CMS system. Review of all areas impacted, benefits and time schedule for implementation. Quarterly meetings – Companywide to present progress and highlight all our successes and any group or individual contributions to the success of the project. Mid-year (July) – Recap of how the CMS project is doing companywide at our family picnic and at all the production areas. Year-end Review and highlight all our Unified Global Team success ! In additions our monthly newsletter will present local success stories and how our employees are adapting to the new system. We will also have our production floor success parties focusing on local group success and provide ongoing status of the CMS implementation. s creating a new team for the newly designed CardiCare Value heart valves division. The task is to identify what strategy will be implemented to get this work team built and ready to take on the tasks for production of CardiCare Values. A number of strategies have been presented in MGT311. Following is a brief description of some of the team strategies that are effective in a manufacturing environment. Secondly a choice of what strategy to implement and the pros and cons (challenges) for selecting this  direction, implementation steps and what measures will be implemented to monitor if the strategy has been successful. According to Robbins & Jones Work Teams are positive synergies through coordinated effort, meaning the performance is greater than the sum of the individual inputs (page 315). Possible team strategies; Self-managed work teams are groups of employees (10 to 15 in number) who perform highly related or interdependent jobs and take on many of the responsibilities of thei r former supervisors. Cross-Functional Teams made up of employees from about the same hierarchical level but different work areas, coming together to accomplish a task, virtual team made up members that are not in the same physical location (definitely not a choice for this organization) and MBO or Management by Objectives which is a system in which managers and their employees jointly decide on goals, areas of responsibilities, and desired results. The new work group will be composted of many current managers, supervisors and employees from different departments. This intact group should help in getting a good running start and move forward quickly. Regardless if we are building a team existing or new members or members from other departments, temporary teams or task directed teams there are important rules that help in creating highly effective teams. Clear Purpose: group members must understand the goals and objectives for this production team. Employees should be provided with clear direction and it is critical that all managers and supervisors receive buy in (e.g. ownership) from the existing employees and make everyone aware that there are open lines of communication. Identify all areas of training and assessment of any skill development for all employees. Great that they know and are familiar with the organization, but they are now doing a new operation and this may require changes, or new ways to getting the job done right. Outline roles and assignments for all employees (managers, supervisors, leads and employees). Stress open communications and outline 30, 60 and 90 day team and group progress reports.

Bad Boys by Arnette Ferguson

Paige Kahalnik Sociology Bad Boys paper In the book, Bad Boys, Ann Arnett Ferguson goes on a three-year journey through Rosa Parks Elementary School to observe and research why it is that mostly black males are ending up in jail and are unsalvageable from such a young age. She interviews and observes daily interactions with the eleven and twelve year old students that have been labeled â€Å"at risk† by their teachers and peers. She wants to research how it is being in school when all of the educators have already labeled them as â€Å"unsalvagable, at risk, and bound for jail†.These kids pretty much act in the way that their teachers treat them. They get into trouble every single day and most of the times these boys provoke it because that’s how they think there supposed to act because they think they are already going no where in life. At such a young age, these boys, just because they are black, shouldn’t be criminalized and put in a different category than other boys. These children faced many challenges that effected how they learned in school, the way teachers and peers treated them, and how they are labeled as bad boys.Ann Arnett Ferguson said, â€Å"in the course of my study it became clear that school labeling practices and the exercise of rules operated as part of a hidden curriculum to marginalize and isolate black male youth in disciplinary spaces and brand them as criminally inclined†(page 2). This means that the educators didn’t really realize they were doing this and labeling these boys but it was more like a tradition and they saw nothing wrong with it. This is purely based on race and obviously some people are still in the mindset that black people are inferior to white people.Bad boys show black males from a very young age being adultified and become very masculine making them becomes part of the criminal system early on. Adultification is a filter of overlapping representations of three socially inven ted categories of â€Å"difference†; age, gender and race. This is justified by saying that humans are different from animals, children different from adults, girls different from males, and blacks different from whites. African American boys are doubly displaced among society.Ann Arnett Ferguson says, â€Å"they are not seen as childlike but adultified; as black males they are denied the masculine dispensation constituting white males as being â€Å"naturally naughty† and are discerned as willfully bad†(page 80). These African American boys are thought of being two things, either a criminal or an endangered species. They are not allowed to be naughty by nature according to society, but rather there naughtiness is a sign of vicious, inherent, insubordinate behavior.African americans are seen as endangered victims, which makes them criminals. Ferguson states, â€Å"It is their own maladaptive and inappropriate behavior that causes African americans to self-destr uct†(page 82). There are two versions of childhood that are contradictory to each other. A real child would be seen as a â€Å"little plants† ready to grow up accordingly which is what white men were like to educators. On the other hand the African American boys were seen as children who are powerful, self centered, and have an agenda of their own.These black boys are seen as adults from such a young age, they don’t have time to be young and grow up because others make it seem like they are already fully grown. This drives them in the path to do bad things and make bad decisions. In the beginning of the book, the vice principal of Rosa Parks Elementary school said that most of the children in the school would be headed for jail and that there was a jail cell with some of their names waiting on it. At first, Ferguson rejected this point of view and said that that was not going to be true.After further research and observation, Ferguson definitely looked at the sit uation differently. She said, â€Å"While I rejected the labeling practices of the school vice principal , in my opening chapter, I also reluctantly admitted that by the end of school year, I too had come to suspect that a prison cell might have a place in the future of many Rosa Parks students† (page 230). These boys have adopted the way that people treat them and it has such a negative effect on them that they are probably heading to jail.They are all being punished so much and isolated from the classroom that they aren’t learning anything throughout the days. They don’t have many social interactions and don’t have full access to resources that are needed. Educators might not see it, but they are a big reason that these children and being put behind bars and not meeting expectations that white boys meet. They are treated differently than white boys from such a young age, so they just start to â€Å"act black† like how everyone else thinks they sh ould. They know they are getting treated differently, so they just keep it that way.Most of the people that end up in jail are usually African American boys. If these â€Å"bad boys† weren’t treated like they are some kind of poison, maybe they wouldn’t be behind bars as life goes on for them. African American boys have to seem masculine every single day from such a young age because they were labeled as adults so early on. These boys thrive on their masculinity because this means that they have power and value. Their life doesn’t have meaning if they aren’t throwing masculine performances to the best level. This is why so many African Americans get in trouble.They want to prove their masculinity through violence. When young African American boys are in school they fight to show others who they are. Most of these boys identify themselves in groups like gangs because it is a sense of home for them. They are all being treated differently than others and they come together based on the fact of their race and how others see them. There is never any white boys in these gangs they are all black. Gangs are a sign of family and equality when they’re with there â€Å"homies†. They do violent acts in gangs to show their masculinity to others and have others fear them.The public and the media see them as â€Å"ghetto† black boys who aren’t educated and are violent. Since so many people portray them as this, they tend to do these things. They know how people see them and so they act on it how they think they should be acting in correlation to what the media and public see them as. In the classroom the African American boys will talk out of turn, say mean comments to others, and not answer any questions that the teacher asks. They see this as a masculine performance. It is fundamental for these boys to engage with power while in the classroom or they don’t feel like themselves.They are always seen as inf erior to the white boys and girls in class, so they decide to stay that way and not play around with the hidden curriculum. Bad Boys shows that there is still race issues that are going on today. Whether the educators realize that they single out the black boys more than anyone or not, there hidden curriculum is very apparent in this book. Fergusons portrayal of what happens to black boys is very real and happens to tons of them. It is true that mostly African Americans end up in jail and that they are treated like adults from such an early age that they already feel grown up by the time they are eleven or twelve.These boys are supposed to â€Å"act black†, so they do. These boys are supposed to act masculine, so they fight. These boys do everything that the public and media say they should and they don’t know any other way of how to act. This has been going on for so long, that there is no turning back for these boys. This book will show people what is really going on and I think many educators, peers, parents, etc. will see this and really try to change the way they say and do things to African Americans. Maybe this book will turn some people around and these boys will be treated equally.

“The Snob” By : Morley Callaghan

The reason that John ignores his father in this story is he thinks that Grace wouldn’t like him because, she only likes and appreciates the people in her â€Å"class†. When John first notices his father in the store â€Å"his coat was thrown open, two buttons on his shirt were undone, his grey hair was too long, and in his rather shabby clothes he looked very much like a working man, carpenter perhaps† made him resent his father more so than normal.John and his mother told him over 100 times that when he was in public that he should be dressing in his nice clothes. He was worried that Grace is going to see him dressed like that and judge him and his family based on the appearance of his father. John wants to make a good impression on Grace and knows that if she was to meet his father in the state he was in the book store Grace would look at john a different way.At the end of the story when john is taking his anger out on Grace because he is now regretting ignorin g his father, Grace says â€Å"Who likes to spend very much time in a department store on a hot afternoon? I start to hate every person that bangs in to me, everyone near me. What does that make me? † John says â€Å"That makes you snob†. John is accusing Grace of being a snob because of not wanting people to bump in to her. He doesn’t want to admit what he did he so he takes it out on her. I think that John is the actual snob in this story.For making accusations about Grace not liking the way his father looks. Doing what he did to his father just to try and impress some girl was not right. By ignoring his father and pretending that he never saw him in the book store, just to avoid a potential awkward in counter with Grace seeing his dad like that makes John look like the snob. As well as Grace had no idea what was going on or why John was acting so angry at the end of the story. In the two stories â€Å"The Snob† and â€Å"Two fishermen† both of t he men’s integrity is tested.In Two Fishermen when the man was put in the position of having to stand up for a new friend he has made that is innocent or act like the crowd did and was against him for what he did he was unable to stand up to the crowd witch lead him to flee the area never to seen again so his identity wouldn’t be taken from him. This also goes for John in the story The Snob. He has to choose whether he will introduce Grace to his father dressed the way he was or not. In the end he doesn’t end up doing it and John’s father has to walk away feeling hurt due his sons way of going about dealing with a situation.