Analysis of Wales tourism.

SWOT Analysis of Wales Strengths ·The scenery, intrinsic environment, heritage and distinctive cheat close continue to have robust appeal in the UK and oersea. Wales sewer gallop a stress free counterpoison to the pressures of unexampled life. It has three National Parks (Snowdonia, Pembrokeshire Coast and Brecon Beacons) and has areas of prominent subjective beauty. ·Wales is accessible to all UK markets. ·Wales can offer a all-encompassing range of activity including walking, fishing, golf and mountaineering. ·Cardiff is a city of internationalistic status and the National Sports Stadium is an envy of umteen countries. · WTB continually provides financial assistance to promote tourism and to set up invigorated improved facilities for tourists. ·Wales has a wide range of natural and advise built visitor get outions. Weaknesses ·There is a lack of sentience of Wales in the oversea markets due to an absence seizure of a strong national icon or images . ·Limited resources open for promoting a distinctive image of Wales in domestic and afield market. ·Unpredictable stand even during the peak summer season, disputation from cheap overseas destinations offering guaranteed sun. ·Foot and Mouth irruption has deferred many potential visitors to the countryside. Opportunities ·Wales can develop a matched advantage in activity holiday provision, lifestyles are fit healthier and much(prenominal) people are seeking new ways of self-fulfilment. ·Wales is rise placed to develop its sports tourism market later happy hosting of the Rugby World Cup. ·There are tidy signs that Wales get out attract a higher packet of the UK tourism market. ·The improvements in technology and faster Internet ADSL lines allow for increase bookings over the Internet. Threats ·There has been an emergence of new overseas destination who offer cheap deals and therefore are more likely to attract visitors from lower socio-economic gr oups. ·Consumers are likely to hold out m! ore demanding, less(prenominal) loyal and more... If you want to get a right essay, monastic order it on our website: OrderCustomPaper.com

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