Global Ethical Position Of Bp And Their Eploration

The world(a) honourable position of BP and their exploration of the Gulf oilfields. BP (formerly British Petroleum) is champion of the worlds largest oil and vim companies, which provides fuel, expertness and petrochemical products. They go been in existence since the early 1900s and have bypast through a number of changes. In July, 2003 subsequently coming together with Amoco they rebranded as a beyond crude oil company. Their logo, a sunburst of green, sensationalistic and white, symbolizes dynamic energy in all its forms. (BP, 2010). Their beyond petroleum tagline featured BP as a company that was concern with the milieu and its corporate social responsibility (CSR). BPs film managing director of Business ethics outlined their commitment to being honorable, which included respect for human rights, avoiding harm to people and the environment , avoiding conflicts of loyalty and interest. (Broome 2003). However, as a result of the oil outlet in the Gulf o f Mexico in 2010, BPs ethics restitution policy have been placed under extreme scrutiny, exposing them as a company whose selling strategies is misaligned to their actions. This article looks at BPs world(a) ethical position with regards to their exploration in the gulf oilfields. It takes a further look at the implication that it caused to their branding and marketing strategies and suggests what marketing strategies they should adopt in order to move explorative and regain sustainable competitive advantage. One of BPs strategies is to trade name water value for shareholders by producing energy in a agency that is affordable and doesnt damage the environment. (BP, 1999-2010). This was evidenced in their acquirement and investing in Solarex (after merging with Amoco) in 1999 which do them the largest producer of solar panels then (BP 1999). This positioned BP as being a global leader who was really concerned about renewable energy and cleaner petroleum. From all indic ation, it would seem that BPs ethical stren! gth was sound and successful; however BPs record...If you pauperism to bulge out a full essay, order it on our website: OrderCustomPaper.com

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