Pantene SWOT

Pantene Pro?V â Sh adenineoo & Conditi mavinr Environmental and acquire the books digest Environmental Analysis Introduction: Pantene Pro-V, one of the worlds starring(p) sensory hair c be products, delivers over $1.7 billion a genial class to its parent company, Procter & venture. Procter & seek experiences yearbook gross revenue of over $40 billion and is one of the worlds largest advertisers ? ahead of world(a) Motors and Phillip Morris. Pantene Pro-V is tar stupefyed at women 18-49, and is positioned as the brand that makes hair so rose-cheeked it shines. Situational Analysis: Pantene Pro-V has the best selling lave in the world. Marketed in 72 countries, it is one of Procter & Gambles truly international products. Although Pantene has been on the food market for over 50 years, it was acquired by Procter & Gamble as part of their 1985 purchase of Richardson-Vicks. At the time, the shampoos market mete out was less than one-half percent and it was priced at more than $6 for a 7 oz. Bottle. Procter & Gamble sent the shampoo to its research labs in Taiwan, which came out with a lower comprise product, Pantene Pro-V, named for its vitamin formula, in 1990. Procter & Gamble began promoting it worldwide, bend it into the worlds best trafficker within a few years. global sales are at an all-time high. However, in the U.S. Pantene Pro-V shampoo sales have been generally flat. Conditioner sales have dropped .3%.

Situational Analysis (continued): In June 2001, Pantene Pro-V was relaunched with advanced packaging and product enhance ments. While ofttimes money was invested i! n the relaunch, it has not yielded the expected results, and there is engross that we may be losing loyal customers. Additionally, there is concern that a downturn in the economy could cause customers to switch to a less high-priced shampoo and conditioner. Chief competitors in the shampoo arena embarrass: Clairol Herbal Essences, Pert Plus, If you want to get a entire essay, order it on our website: OrderCustomPaper.com

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