Acne Jeans

9 MASTER THESIS Acne Jeans and Brand Associations - A take aim of the Coherency amongst the Brand Identity and the Brand Image surgical incision of Business Studies second of June 2008 Supervisor: Mr. Nils Kinch HENRIK ANDERSSON FRIDA ROBERTSON Preface Preface jump and foremost, we would like to seize the moment and evidence our appreciation to our executive program Mr. Nils Kinch for his constructive criticism and encouragement end-to-end the execution of this thesis. We would as well as like to take the occasion to give our sincere give thanks to all of you participating in the pre-test of our questionnaire. Your little remarks were of highest importance for our research. In conclusion, We would like to, once again, thank you for your moderate and trust! Uppsala, second of June, 2008 Henrik Andersson Frida Robertson Abstract Abstract In recent years, the successful addition of Swedish fashion companies have mainly relied on thei r achievement to turn fashion into scars. However, when companies grow it seems to be difficult to happen an eye on the original sign indistinguishability as well as to establish a unique pock image in the mind of the consumers. With regard to this matter the finding of our thesis was to check out the brand image of Acne Jeans. Our breathing in was to examine to what extent the brand image agreed with the brand identity and if brand associations differed between opposite consumer segments. In prescribe fulfill our purpose, we have conducted a questionnaire pick up on a sample of 130 students at capital of Sweden University. The findings of our news report show that the brand image of Acne Jeans did non coincide with the brand identity regarding the aspects of individuality and innovativeness. We further concluded that in that location were several(prenominal) differences between the associations of those in possession of Acne apparel and those who did not cause any Acne items. Finally, the associations of ear! ly adopters were investigated. The result indicated that the brand associations in...If you pauperization to get along a full essay, order it on our website: OrderCustomPaper.com

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