Marketing Analysis of Watsons

Watsons in Singapore spans wellness & apricot chains, perfumeries & cosmetics, grocery, pharmacy, wine and duty-free. Watsons target customers are located in the consumption power (two thousand and five more in monthly income) to simulate new things just also the middle class (age 18-40 years). Watson in the look for found that Asian women will use more time to go obtainping, and they are willing to invest a deal out of time to watch cheaper or better harvest-times. Watsons view that female consumer of this age is the most challenging spirit.They like to use the best products and seek new experiences, fashion, willing to visual aspect themselves in front of friends. They are more willing to use the funds to bring uncollectible changes for their willingness to carry out various new attempts. The land that they are more concerned about consumers under the age of 40 is longer because of their age most women already have their own strike off and lifestyle of the fix ed. In this comfortable obtain environment, Watsons provide customers with a variant of products. According to the different benefits the consumers seek from the products.Watson has a strong team of health advisers, including full-time pharmacists and health and vitality Ambassador professional teams are up to(p) to professional training, provided free of charge for customers to maintain a healthy dungeon advice and recommendations. Watson is not only concerned the sale of beloveds, more thoughtful and meticulous attention to customer do, and full of his personal distribute service shop features. It positions its products to shot at affordable prices which are comparable with that of the other study shop. In an affluent society, men and women of all ages are interested in a comfortable shopping environment.They hope in a good social image of shop to buy their want. Watsons, the largest health and bang seller in the world plunder satisfy the consumers need. 4 Ps of mark et Product/Services The products offered the personal health care products, stunner, skin care products and the pharmacy. UK Savers chain, the Netherlands Kruidvat Group, Latvia DROGAS retail chains, the British Merchant Retail perfume chain, Malaysia Apex drugstore Sinbad pharmacies and a series of mergers and acquisitions, so Watson in its own branding and product development, channels accumulate there have been large enough leeway.In 2005, Watson spent 5. 5 billion Hong Kong dollars acquisition of Frances largest, has a long score of perfume retailer Marionnaud, fol sufferinged in turn is headquartered in St. Petersburg, Russias health and dish chain Spektr Group in the bag. In Watsons, customers have a lot of choices, because they can use less m singley to buy the most adequate products. In club to facilitate customers to target womens Watson will be the top side of the shelf down to 1. 65 meters from 1. 0 meters, and the kingpin of the display of products on the shelf h eight is generally 3-1 m 1 m 5, time human enough shelf design. Watsons Your Personal Store each are clearly divided into different sales areas, different categories of goods, placed neatly for easy customer selection. In the display of goods, the Watsons focus on its built-in connection and logic, according to cosmetics skin care products beauty products hair care products fashion articles pharmacy&8212 accessories &8212- make-up tool for the classification of the order of placing women in daily.Watson sold the products, pharmacies accounted for 15%, cosmetic and skin care products accounted for 35%, 30% of personal care products, and the remaining 20% is food, beauty products and clothing accessories, and so on Pricing Strategy Watsons belong to the chain business model. This model not only reduces the difficulty and improves the operating quality and efficiency of operations. Chain of alter purchasing and primevalized distribution only save operating costs, but also ca n create its own brand of private-enterprise(a)ly priced. handcuffs of individual scattered into one operating large-scale network perplexity structure, the headquarters for the store with centralized purchasing, purchasing large quantities, can enjoy a higher price discounts and reduce the purchase cost. Brought through the acquisition of channel, product and technology development and other core elements, combine with a very international brand appeal, with its own brand of competitive and strictly control the production of quality outsourcing guise of promotion model, Watson to increase ability of consumers to the viscosity, aggregation target consumers.The one hand, quality assurance, on the one hand is the price demands, this strategy has considerable destruction. Im sure Im cheap, overpaid, half generate signs in this category end in Watsons stores everywhere. First a low propensity to attract the consumers come in, in sufficient source of the premise, by tying promotions to stimulate their purchase frequency and quantity, the Watson thus avoiding the common retail price of war.Promotion The classification of the different regions will introduce various new products and promotional merchandise, from time to time in the shop so that customers have a new found interest in order to stimulate customer. Watsons also can through flyers, newspapers, advertisement and word of mouth. aspire and distribution A class of the most prosperous shopping soil is Watsons first choice, such as a large number of big shopping malls or the streets of passenger traffic, airports, railway stations or the central office and other local white-collar workers also consider the object, alike(p) to the other shop.Product Life Cycle People enjoy shopping in Watsons, because of the health & beauty chain. The health & beauty products market segment of the business may still be in the growth phase of the product life cycle. In the future, Watsons can offer more bonds of c osmetics. They can also offer the consumer electronics or accessories. Can check up a column to those white-collar, in order to provide them with stationary. study Competitors The major competitors in the health & beauty business in Singapore include CK, Guardian, SaSa, Pharmacy and other health & beauty business.