EasyJet Essay -- Business and Management Studies

EasyJetEasyJet has nonplus the European leader in a no frills frenzy for scurvycost, cheap air travel. This market however has since the midnineties departed from strength to strength and we have witnessed thearrival of a number of depressive disorder cost airline companies which cater for theno frills approach.In Europe the pilfer two competitors in this market are EasyJet and RyanAir which serve their customers from capital of the United Kingdom Luton and Dublinrespectively. They offer a differentiated product compared with themajor traditionalistic airlines and the key to their success has been tooffer the lowest cost/fare social organization possible and the differentiatedno frills product is purely a resultant role of the implementation ofthis rigorous low cost strategy.Background information some the companies is listed belowComparative corporation statisticsEasyJet RyanairDate of commencement 1995 1985Date of initial offering 2000 1997Passenger Numbers 20.3m 15.7mNum ber of Staff 3,453 1,897Aircraft 73 67Routes served 109 133 line http//www.easyJet.com, http//www.Ryanair.comComparative Key Financial DataEasyJet () Ryanair ()Share Capital 758,461,000 563,732,000 win per share 8.24pence 31.71centsOperating revenue 931.8m 842.5mRetained profit 32. 4m 239.3mSource Company Accounts 2004Both airlines have adopted similar business models and strategies. Key usual features of the business model of both companies are- Point to point se...