Dell Company Essay -- Case Study Business Essays, solution

dingle CompanyThe Company was founded in 1984 by Michael dingle, outright the reckoner industrys longest-tenured chief executive officer, on a simple impression that by selling personal computer systems directly to customers, Dell could top hat understand their needs, and provide the most effective computing solutions to meet those needs.Dell Computers mission statement is Dells mission is to be the most successful computer company in the world at delivering the best customer perplex in markets we serve. In doing so, Dell will meet customer expectations of Highest spirit Leading technology Competitive pricingIndividual and company accountabilityBest-in-class service and supportFlexible customization capabilitySuperior collective citizenship pecuniary stability Dells target market consists of large corporate accounts, medium and small businesses, and the consumer business. Dell has set out to satisfy to each one different customer segment through its Direct Model. In purch ase order to continue being successful, Dell has to make sure that it produces the right PCs that would be satisfying to customers, and take favour of the opportunities that are available.Focusing on the laptop industry, if Dell wants to produce a near generation laptop computer program that will carry its business in the future, it should look at forthwiths bring downs in the industry and how they could impingement the next generation laptop.Mobility is progressively influencing the world and markets that Dell will be operating in. Therefore, the implication associated with this trend is that the laptop that Dell would produce should be lighter and smaller.The internet is adequate a necessity in peoples everyday life. Because of this trend, and the impact of mobility at the same time, wireless internet would be a potential demand.Moores Law it has been observed that laptops and PCs in general are proper cheaper, smaller and faster, with CPU performance doubling every 18 m onths. This is an sham of peoples demand for continuous improvement and innovation. People now are using their computers for a broad range of activities (digital cameras, MP3 players, music, DVDs, etc)The growth in the economy has been observed on a worldwide scale. It increases demand for fruitivity, thus impacti... ...ormance, this might be a threat in the future.-Intensity of Rivalry. As performance increases, differentiation between brand names might decrease. Dells rivals are finding ways to increase their market fortune by replicating some of dells advantages. For example, IBM recognize the advantages of direct dispersal and launched initiatives to expand its own direct sales. Compaq saw the advantage of reducing inventory, and therefore took initiatives to do so. -PDAs replacing laptops. Whether this is a threat or not is dumb unknown. If the case was that PDAs substitute laptops, it would be a threat to Dells laptop business, but not to the entire Company if Dell kee ps up(a) in the production of PDAs.To conclude, in order for Dell to compete efficiently in the laptop industry in the future, it needs to take advantage of all of the above opportunities. Consumers are becoming increasingly more demanding and price-sensitive. The next generation laptop must be consistent with the relevant trends affect the industry today. If Dell succeeds in its attempt to make a product that fits the trends, it will probably still remain in its leading situation in the future.